1. Campaign Parameters
The full landing page URL (must start with http:// or https://)
Identifies the referrer (e.g. instagram, newsletter, google)
Marketing medium (e.g. social, cpc, banner, email)
Specific product or promo campaign name
2. Generated Campaign URL
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are standardized tags appended to the end of a URL. When a user clicks a UTM link, web analytics platforms like Google Analytics (GA4) capture the campaign parameters so you can measure exact traffic sources, marketing mediums, and campaign ROI.
Frequently Asked Questions
Are utm_source and utm_medium required?
Yes. Google Analytics requires both Source and Medium to properly categorize incoming website visitors.